Driving the Group into the future challenges is the C.A.R.E. Mission Statement, which stands for:

CUSTOMER FOCUS		ADMIRABLE POSITION AND CORPORATE CITIZEN
We create lasting value for our customers by delivering quality products and excellent services in a win-win situation. We value customer satisfaction and nurture long-term customer relationships.		We position our organization to grow through its infrastructure, network, services, and reputation. At the same time, we commit to be a good corporate citizen by acting responsibly towards our environment and living in harmony with our society.
RESPONSIBILITY TO STAKEHOLDERS		EMPLOYEE EXCELLENCE
We protect and increase our stakeholder values and provide favorable returns.		We groom our employees to be part of the productive corporate family by enhancing their professional development, conducive working environment and good welfare program.